Bringing South Korea’s Best to U.S. Retail Shelves
Naru Retail Group curates Korean skincare, food & beverage, and licensed Kpop merchandise—imported, distributed, and retail-ready for the U.S. market.
About Us
Your Bridge Between Korea and U.S. Retail
Naru Retail Group is a U.S.-based import and distribution company specializing in Korean F&B, K-Beauty, and licensed K-Pop merchandise.
We streamline everything so retailers can bring trend-forward Korean products onto their shelves without the usual complexity.
What We Import
Korean Food & Beverage
High-demand meals, snacks, and beverages that fit U.S. consumers taste.
K-Beauty & Skincare
Biotech-driven Korean skincare tailored for U.S. retail.
Licensed K-Pop Merchandise
High-velocity merchandise with fandom-driven demand.
Induction Ramen Cooker
Made-to-order Korean ramen for C-stores, campuses & micro-markets.
Featured Lineups
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Dongwon F&B
Korea’s leading food & beverage brand—ready-to-eat meals, pantry staples, and snacks with broad appeal.
Derma Seoul
Biotech-driven Korean skincare tailored for U.S. retail.
Hello Kitty x Jisoo
High-velocity merchandise with fandom-driven demand.
Lazo Ramen
Made-to-order Korean ramen for C-stores, campuses & micro-markets.
Retail Services
End-to-End Distribution for U.S. Retailers
Naru Retail Group supports retail partners through every step of the process:
- Import & customs handling
- U.S. warehousing & fulfillment
- Price sheets, margin planning & case-pack optimization
- Retail display and merchandising concepts
- Sales support and seasonal rollouts
K-Pop Brand Partnerships
Bring Your Brand Into the K-Pop Universe
K-Pop collaborations create massive demand, social buzz, and collectible value. We help U.S. brands launch retail-ready K-Pop partnerships.
What We Provide
Licensing & IP guidance with Korean labels
Product & packaging development (merch, beauty, F&B, gifts)
Retail rollout & distribution to mass, specialty, and convenience
Fandom-driven marketing using photocards, limited drops & digital tie-ins
Ready to bring in trending Korean products?
Naru Retail Group can build a curated assortment tailored to your banner and customers.
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